首页 | 学院概况 | 机构设置 | 师资队伍 | 教育教学 | 科学研究 | 学生工作 | 精品课程 | 实验中心 | 下载专区 
站内搜索:
  首页
2021-2022-2学期选课...   12/01 
关于中山大学张海樟 ...   12/01 
中国科学技术大学肖 ...   11/26 
天津大学李康伟研究 ...   11/26 
南昌大学霍海叶教授 ...   11/26 

关于天津大学宋占杰 ...   11/07 
关于天津大学侯棚文 ...   10/25 
关于中国航天科技集 ...   10/15 
关于南开大学李川勇 ...   10/08 
理学院关于推荐2022 ...   09/12 
共101条  1/11 
上页123456..11
 
  通知公告  
当前位置: 首页>>通知公告>>正文

关于天津大学侯棚文博士学术报告的通知

发表时间:2021年10月25日  |  作者:  |  编辑:王伟  |  资料来源:  |  点击:[]

报告人:侯棚文 博士

  1028日(周四)下午14:30-15:30

  10号教学楼415会议室

  Blockchain Adoption for Combating Deceptive Counterfeits(品牌制造商基于区块链技术的欺诈性仿冒品防治策略)

 

This study is one of the first that examines the effectiveness of blockchain as a solution to a supply chain challenge. Specifically, the unique feature of blockchain that we model, which none of the traditional strategies studied in the literature is capable of, is that blockchain adoption changes the analysis from a deceptive counterfeit setting to a non-deceptive counterfeit setting. We also consider government being a decision maker and customers’ privacy concern from blockchain adoption, two features that are not examined in the existing literature.

We consider a market with a manufacturer and a deceptive counterfeiter. The manufacturer can signal product authenticity either with blockchain technology or through pricing. The government can provide subsidy to encourage blockchain adoption. Blockchain should be used when the counterfeit quality is intermediate or when customers have intermediate distrust about products in the market. When customers have serious distrust about products, differential pricing strategy is more effective than blockchain adoption. If government provides subsidy, blockchain can be more effective than differential pricing strategy in eliminating post-purchase regret. Our results advocate for government providing subsidy because it benefits both customers and the society and could be a better approach than government enforcement efforts.

 

侯棚文,天津大学博士,加拿大西安大略大学Ivey商学院联合培养博士,天津财经大学管理科学与工程学院硕士生导师。主要研究方向为供应链竞合博弈、区块链与供应链融合研究、供应链金融等。主持在研国家自然科学基金青年科学基金项目、教育部人文社会科学青年基金项目各一项,主持完成天津市科技发展战略研究计划项目一项,并在Production and Operations Management (UTD 24, FT 50)European Journal of Operational Research (ABS 4)IEEE Transactions on Engineering Management (ABS 3)Transportation Research Part E: Logistics and Transportation Review (ABS 3)、《运筹与管理》等国内外高水平期刊上发表论文十余篇。

上一条:关于天津大学宋占杰教授学术报告的通知 下一条:关于中国航天科技集团第一研究院李旗挺高级工程师学术报告的通知

关闭

天津理工大学 | 天津市教委 | 天津市科委 | 国家知识产权局 | 南开大学 | 天津大学 | 中国地质大学(北京) | 网易邮箱 | 理工门户信息网 | 校讯通

办公地址:天津市西青区宾水西道391号,天津理工大学10号楼,邮编:300384,办公电话:022-60215553

天津理工大学理学院网站  版权所有